Messaging-app users can send and receive files, images, audio, location data, emojis and (in some cases) documents.
Messaging apps are widely used by both organisations and their target audiences. This enables organisations to communicate with people using channels that those people already know and use on a daily basis.
Considered by many to be the gold standard for peer-to-peer messaging applications, Messaging App rose to ubiquity in the 2010s as an alternative to SMS messaging. By transmitting messages using the internet instead of cellular data, Messaging App helps users avoid data overages.
Messaging App was also among the first mainstream mobile chat apps to offer end-to-end encryption (E2EE), securing messages so that they can’t be read by anyone other than the sender and receiver — not even by WhatsApp. The combination of free internet transmission and E2EE makes WhatsApp extremely popular for chatting with friends and family in different countries.