Overview
Pet care industry is expanding and changing in a global presence. It is because of the growth of pet population, trends inspired by pet humanization as well as the evolving demand of pet care in developed and emerging markets. Common pet care business paradigms are found, which are pet food, pet product, and pet service.
The paradigms of pet food and pet products are mainly composed of divisions of product categories, breeds, functions, formation. Pet food would have a future focus on senior and obese pets; while pet products would have more technological implementations in the future.