Website
Bustedtees

Overview
This is a D2C e-commerce homepage for a print-on-demand apparel brand (t-shirts, hoodies, hats, stickers). The page is built for fast shopping with strong promotional banners, best-sellers, category browsing, themed collections, social proof (reviews), and blog content for SEO.
The Challenge
1. Converting cold visitors into buyers fast
Most users land from ads/social. The homepage must instantly show value, style, and best products.
2. Managing a large catalog without confusion
There are many designs and categories, so discovery needs to be simple and visual.
3. Promoting deals and collections without looking cluttered
Multiple banners, offers, and sections can overwhelm users if not structured well.
4. Building trust for online apparel purchases
Users want proof of quality, delivery reliability, and easy returns before ordering.
5. Strong mobile shopping experience
Most traffic is mobile, so product cards, category tiles, and CTAs must be tap-friendly and fast.
6. Supporting repeat buyers and personalization
Shoppers may come back for new designs, trending collections, or gifts—so content must feel fresh.
Our Solution
1. Built a conversion-first homepage layout
We placed high-impact hero banners, clear “Shop Now” CTAs, and best-selling products above the fold to drive quick purchases.
2. Implemented visual category navigation
We created dedicated tiles (Hats, T-Shirts) and “Shop by Category” grids so users can browse instantly by interest.
3. Added themed collections to improve discovery
We highlighted special collections (like Rebel Scum) to help shoppers find styles they love without scrolling endlessly.
4. Trust-building with reviews and service highlights
We included customer reviews plus clear icons for shipping/returns/support to reduce hesitation and increase checkout confidence.
5. Integrated cross-sell (stickers + apparel)
We added sections for stickers and additional product types to increase cart value and serve gift buyers.
6. SEO + community content through blog
We included a blog section to drive organic traffic and keep the brand active with new drops and stories.
Project Details
Timeline
2 weeks
Key Results
- 30K Monthly Visitors
Technologies
Shopify
