
Overview
Omo, the weight loss app designed to help you achieve your weight loss goals with ease!
Tired of yo-yo diets, confusing workout routines, and feeling like you're alone in your weight loss journey? Discover Omo, an all-in-one weight loss app, and build new healthy habits using a psychology-based approach. Lose weight for good!
The Challenge
1. Turning a weight loss idea into a complete product
The client needed a single mobile app that combines course content, tracking tools, and progress systems — not just a simple calorie counter.
2. Building multiple features in one smooth user experience
The app required calorie and macro tracking, barcode scanning, water tracking, fasting tracker, step counter, weight tracker, and educational content — all without confusing the user.
3. Personalized calculations and goal-based guidance
The system had to calculate daily calorie and macro targets based on each user’s goal (weight loss or weight gain) and keep all tracking modules aligned.
4. Fast and accurate food logging
Food tracking is often slow and frustrating. The product needed a quick and reliable way to log meals using barcode scanning and simplified input.
5. Habit-building methodology (not only tracking)
The core requirement was a psychology-based habit approach, meaning structured course modules, motivation flow, and progress learning — not just numbers.
6. Subscription and trial-based monetization
The app required a subscription system with the ability to offer free trials under specific terms, along with proper compliance for Terms of Use and Privacy.
7. Improving retention and engagement
Most fitness apps lose users quickly. The product needed motivation loops and progress visibility to keep users consistent.
Our Solution
1. Built an all-in-one modular mobile app
We designed and developed the app as a modular system where course, nutrition, fasting, steps, water, and weight tracking work together in one platform.
2. Designed a simple, guided user journey
We structured onboarding and dashboards to guide users from goal setting to daily tracking and progress monitoring without overwhelming them.
3. Implemented nutrition intelligence
We delivered a calorie counter and macro tracking system with automatic daily targets, nutrition insights, and a smooth food logging experience.
4. Integrated barcode-based quick logging
We implemented barcode scanning to help users log foods quickly, improving daily usability and reducing drop-offs.
5. Built a habit and learning course system
We created a structured content system for short lessons and guides, along with goal setting support and a psychology-based habit framework.
6. Connected all trackers into one progress system
We developed fasting, step, water, and weight tracking modules that all contribute to a unified progress experience.
7. Enabled subscription monetization with trial controls
We implemented subscription access control and trial flexibility aligned with in-app terms and privacy requirements.
8. Retention-focused progress experience
We added progress tracking and motivation-driven workflows that encourage consistent daily engagement.
Project Details
Timeline
14 weeks
Key Results
- 500K Installs
- $10K+ Monthly revenue
Technologies
Flutter
Node JS